10 Cold Email Templates That Actually Work

Cold emailing doesn't have to be intimidating. With the right approach and templates, you can start meaningful conversations that lead to real opportunities.

The Key Principles

Before we dive into templates, remember:

• Personalization is key - Always customize for your recipient
• Value first - Lead with what you can offer
• Keep it short - Respect their time
• Clear CTA - Make the next step obvious

Template 1: The Mutual Connection

Subject: [Mutual Connection] suggested I reach out

Hi [Name],

[Mutual Connection's Name] mentioned that you're working on [specific project/initiative]. Given my experience with [relevant expertise], I thought it might be worth connecting.

Would you be open to a brief 15-minute call to explore if there's a fit?

Best,
[Your Name]

Template 2: The Value-First Approach

Subject: Idea for [Company Name]

Hi [Name],

I noticed [specific observation about their company]. I've helped similar companies [specific result], and I have an idea that could help you achieve [specific goal].

Mind if I share it?

[Your Name]

Template 3: The Compliment

Subject: Loved your [specific content/work]

Hi [Name],

I came across your [article/talk/project] about [topic]. The insight about [specific point] really resonated with me.

I'd love to connect and learn more about your work in [area]. Are you open to a quick chat?

[Your Name]

Template 4: The Problem-Solver

Subject: Quick question about [specific pain point]

Hi [Name],

I've been following [Company Name] and noticed you might be dealing with [specific challenge].

We've helped companies like [similar company] overcome this by [solution]. Would it be helpful to see how?

[Your Name]

Template 5: The Case Study

Subject: How [Similar Company] achieved [result]

Hi [Name],

We recently helped [Similar Company] [achieve specific result] by [brief methodology].

Given your role at [Company Name], I thought this might be relevant. Interested in seeing the full case study?

[Your Name]

Tips for Customization

1. Research thoroughly - Know your recipient
2. Reference specifics - Show you've done your homework
3. Match their tone - Formal for enterprise, casual for startups
4. Test variations - A/B test subject lines and approaches

Using AI to Scale

EmailWriter can help you:

• Generate personalized variations at scale
• Adjust tone for different audiences
• A/B test different approaches
• Maintain consistency across campaigns

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